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class="breadcrumb_separator">›</span> <span rel="v:child" typeof="v:Breadcrumb"> <a href="/speaker/" rel="v:url" property="v:title">speaker</a> <span class="breadcrumb_separator">›</span> </span> <span rel="v:child" typeof="v:Breadcrumb"> <span class="breadcrumb_last"> Stefano Augello </span> </span> </span> </span> </div> </div> </div><article id="post-1314" class="post-1314 speaker type-speaker status-publish hentry"> <div class="content_line--with-image content_line speaker"> <div class="container"> <div class="context"> <div class="text"> <h1 class="title2">Stefano Augello</h1> <span class="job-title">Director, BIP</span> <ul class="social"> <li> <a target="_blank" href="https://www.linkedin.com/in/augello/" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.1.0, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Livello_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 32 32" style="enable-background:new 0 0 32 32;" xml:space="preserve"> <g id="Desktop"> <g id="HP-Copy-2" transform="translate(-1174.000000, -3742.000000)"> <g id="Group-8" transform="translate(0.000000, 3468.000000)"> <g id="Page-1" transform="translate(1085.000000, 273.000000)"> <path d="M105,1c-8.8,0-16,7.2-16,16c0,8.8,7.2,16,16,16c8.8,0,16-7.2,16-16C121,8.2,113.8,1,105,1z M101.4,25h-3.1V15h3.1V25z M99.8,13.6c-1,0-1.8-0.8-1.8-1.8c0-1,0.8-1.8,1.8-1.8c1,0,1.8,0.8,1.8,1.8C101.6,12.8,100.8,13.6,99.8,13.6z M113,25h-3.1v-4.9 c0-1.2,0-2.7-1.6-2.7c-1.6,0-1.9,1.3-1.9,2.6v5h-3.1V15h3v1.4h0c0.4-0.8,1.4-1.6,2.9-1.6c3.1,0,3.7,2.1,3.7,4.8V25z"/> </g> </g> </g> </g> </svg> </a> </li> </ul> <p><span style="font-weight: 400">Stefano Augello è il responsabile dei servizi di Strategic e Digital Marketing di Bip, attraverso cui aiuta grandi aziende italiane ed internazionali a capire cosa è cambiato nella digital age e cosa resta uguale, e a usarlo per ridefinire la propria presenza nel mercato e sviluppare nuove iniziative.</span><br /> <span style="font-weight: 400">Precedentemente è stato Senior Strategist di Publicis a Milano, Strategy Partner di Saatchi&Saatchi a Londra e Chief Strategy Officer di Havas a Singapore, gestendo strategie di innovazione e go-to-market per brand di cui abbiamo guidato auto, con cui abbiamo pulito casa e che ci hanno talvolta concesso un mutuo.</span></p> <p> </p> </div> </div> <div class="content-bg effects-enabled"> <span class="trianglebg triangle-mosaic"></span> <figure style="background-image: url('https://www.cervednext.com/wp-content/uploads/2019/05/Stefano_Augello.jpg');"></figure> </div> </div> </div><div class="speech-list"> <div class="container-page "> <div class="context"> <h4 class="title3 text-center">Parlerà di:</h4> <a href="https://www.cervednext.com/2019/data-driven-marketing-perche-no/" class="speech-link"> <div class="speech"> <h2>Data-driven Marketing. Perché no.</h2> <p class="edition"></p> <p>Sempre più aziende prendono decisioni strategiche a partire dai dati. Sempre più aziende sbagliano. Sbagliano perchè cadono in una tendenza oracolistica, in cui il data-driven marketing significa schiacciare un bottone, far uscire un numero e su quello costruire tutto senza se e senza ma. In realtà non devono essere i dati a guidare, ma le persone con le competenze necessarie…</p> <p style="font-size:13px; margin-top: 10px">Percorso: <span class="topic">' Marketing Transformation </span></p> </div> </a> </div> </div> </div></article> </section> </main> <footer id="colophon" class="site-footer"> <div class="pre-foo"> <div class="pre-foo-servizi"> </div> <div class="pre-foo-page"> </div> </div> <div class="ist-foo"> <div class="ist-foo-text"> <div class="textwidget"><p>© 2019 Cerved Group S.p.A. – Via dell’Unione Europea n. 6/A-6/B – 20097 San Donato Milanese (MI) – REA 2035639 <br> Cap. Soc. € 50.521.142 – P.I. 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