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</div> </div><article id="post-1320" class="post-1320 speaker type-speaker status-publish hentry"> <div class="content_line--with-image content_line speaker"> <div class="container"> <div class="context"> <div class="text"> <h1 class="title2">Marco Tamburlini</h1> <span class="job-title">General Manager Italy & Lead Strategist, Sketchin </span> <ul class="social"> <li> <a target="_blank" href="https://www.linkedin.com/in/marco-tamburlini-8252574/" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.1.0, SVG Export Plug-In . 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Perché no.</h2> <p class="edition"></p> <p>Sempre più aziende prendono decisioni strategiche a partire dai dati. Sempre più aziende sbagliano. Sbagliano perchè cadono in una tendenza oracolistica, in cui il data-driven marketing significa schiacciare un bottone, far uscire un numero e su quello costruire tutto senza se e senza ma. In realtà non devono essere i dati a guidare, ma le persone con le competenze necessarie…</p> <p style="font-size:13px; margin-top: 10px">Percorso: <span class="topic">' Marketing Transformation </span></p> </div> </a> </div> </div> </div></article> </section> </main> <footer id="colophon" class="site-footer"> <div class="pre-foo"> <div class="pre-foo-servizi"> </div> <div class="pre-foo-page"> </div> </div> <div class="ist-foo"> <div class="ist-foo-text"> <div class="textwidget"><p>© 2020 Cerved Group S.p.A. – Via dell’Unione Europea n. 6/A-6/B – 20097 San Donato Milanese (MI) – REA 2035639 <br> Cap. Soc. € 50.521.142 – P.I. 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