/iframe> </noscript> <div id="wrap" class="site"> <header id="masthead" class="site-header"> <div class="site-header-inner"> <div class="strip"> <div class="strip__inner"> <div class="widget-top"> <p> In collaborazione con IAB e ACMI </p> </div> <div class="company"> <a title="Cerved" target="_blank" rel="nofollow" href="https://www.cerved.com">Cerved</a> </div> </div> </div> <div class="inner flex-navigation"> <div class="brand"> <a href="https://www.cervednext.com" class="" title="Cerved Next"> <img src="https://www.cervednext.com/wp-content/uploads/2019/04/Logo-next.svg" class="" alt="Cerved" itemprop="logo" /> </a> </div> <div class="menu-main-container"><ul id="mega-menu" class="menu"> <li id='menu-item-1690' class='menu-item-1690 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children'><a>Evento</a><div class='sub-menu-wrap'><div class='sub-menu-inner'><a href='https://www.cervednext.com/evento/' class='category'>Evento<span class='menu-item-description'>Scopri l’agenda, i temi e gli orari di Cerved Next 2019.</span></a> <ul class="sub-menu"> <li id="menu-item-1696" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1696"><a href="https://www.cervednext.com/evento/future-of-business/">Future of Business<span class="menu-item-description">AI, trust economy, big data, blockchain, data visualization, digital transformation impact</span></a></li> <li id="menu-item-1692" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1692"><a href="https://www.cervednext.com/evento/credit-revolution/">Credit Revolution<span class="menu-item-description">PSD2, open banking, alternative lending, fintech, gestione efficace di crediti in bonis, UTP e NPL, intelligenza artificiale applicata al credito</span></a></li> <li id="menu-item-1694" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1694"><a href="https://www.cervednext.com/evento/marketing-transformation/">Marketing Transformation<span class="menu-item-description">Customer journey transformation, programmatic advertising, SEO e CRO, web analytics, growth hacking</span></a></li> <li id="menu-item-1950" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1950"><a href="https://www.cervednext.com/evento/cerved-academy/">Cerved Academy<span class="menu-item-description">Corsi sulla gestione del credito e strategie di Marketing&sales, tenuti da professionisti del settore</span></a></li> <li id="menu-item-1698" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1698"><a href="https://www.cervednext.com/evento/cerved-next-campus/">Cerved Next Campus<span class="menu-item-description">Cerved Next Campus, l’iniziativa di Cerved Next dedicata a studenti e università</span></a></li> </ul> </div></div></li><li id="menu-item-449" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-449"><a href="https://www.cervednext.com/speaker/">Speaker</a></li> <li id="menu-item-307" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-307"><a href="https://www.cervednext.com/partner/">Partner</a></li> <li id="menu-item-649" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-649"><a href="/2018/">Cerved Next 2018</a></li> </ul></div><div class="menu-secondary-container"><ul id="secondary-menu" class="menu"><li id="menu-item-247" class="menu-cta cta-menu-registrati menu-item menu-item-type-custom menu-item-object-custom menu-item-247"><a title=" " href="https://www.cervednext.com/rivivi/">Rivivi l’evento</a></li> </ul></div> <a href="" title="" class="btn-menu"> <span class="menu-icon"> <span class="menu-line menu-line-top"></span> <span class="menu-line menu-line-center"></span> <span class="menu-line menu-line-bottom"></span> </span> </a> <!-- aggiungere class="active" su un ul per selezionarlo all'init --> <nav id="mobile-menu" class="slinky-theme-cerved hidden"> <div class="containermenu-main- slinky-menu slinky-theme-cerved"> <ul id="menu-main" class="menu"> <li id="menu-item-1708" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1708"><a href="https://www.cervednext.com/evento/">Evento</a> <ul class="sub-menu"> <li id="menu-item-1710" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1710"><a href="https://www.cervednext.com/evento/future-of-business/">Future of Business</a></li> <li id="menu-item-1712" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1712"><a href="https://www.cervednext.com/evento/credit-revolution/">Credit Revolution</a></li> <li id="menu-item-1716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1716"><a href="https://www.cervednext.com/evento/marketing-transformation/">Marketing Transformation</a></li> <li id="menu-item-2212" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2212"><a href="https://www.cervednext.com/evento/cerved-academy/">Cerved Academy</a></li> <li id="menu-item-1714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1714"><a href="https://www.cervednext.com/evento/cerved-next-campus/">Cerved Next Campus</a></li> </ul> </li> <li id="menu-item-2208" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2208"><a href="https://www.cervednext.com/agenda/">Agenda</a></li> <li id="menu-item-653" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-653"><a href="https://www.cervednext.com/speaker/">Speaker</a></li> <li id="menu-item-655" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-655"><a href="https://www.cervednext.com/partner/">Partner</a></li> <li id="menu-item-657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-657"><a href="https://www.cervednext.com/informazioni-utili/">Informazioni utili</a></li> <li id="menu-item-661" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-661"><a href="https://www.cervednext.com/2018/">Cerved Next 2018</a></li> <li id="menu-item-659" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-659"><a href="http://cervednext.scx.events/">Registrati</a></li> <li id="menu-item-2210" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2210"><a href="https://www.cervednext.com/agenda/">Agenda</a></li> </ul> </div> </nav> </div> </div> </header> <main id="main" class="site-main"> <section id="primary" class="main-section"> <div class="breadcrumbs breadcrumbs--wrapper"> <div class="content-box"> <div class="breadcrumbs-list"> <span xmlns:v="http://rdf.data-vocabulary.org/#"> <span typeof="v:Breadcrumb"> <a href="https://www.cervednext.com" rel="v:url" property="v:title">Home</a> <span class="breadcrumb_separator">›</span> <span rel="v:child" typeof="v:Breadcrumb"> <a href="/speaker/" rel="v:url" property="v:title">speaker</a> <span class="breadcrumb_separator">›</span> </span> <span rel="v:child" typeof="v:Breadcrumb"> <span class="breadcrumb_last"> Andreina Mandelli </span> </span> </span> </span> </div> </div> </div><article id="post-2450" class="post-2450 speaker type-speaker status-publish hentry"> <div class="content_line--with-image content_line speaker"> <div class="container"> <div class="context"> <div class="text"> <h1 class="title2">Andreina Mandelli</h1> <span class="job-title">PhD | Program Director Digital Communication, SDA Bocconi </span> <ul class="social"> <li> <a target="_blank" href="https://www.linkedin.com/in/andreinamandelli/" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.1.0, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Livello_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 32 32" style="enable-background:new 0 0 32 32;" xml:space="preserve"> <g id="Desktop"> <g id="HP-Copy-2" transform="translate(-1174.000000, -3742.000000)"> <g id="Group-8" transform="translate(0.000000, 3468.000000)"> <g id="Page-1" transform="translate(1085.000000, 273.000000)"> <path d="M105,1c-8.8,0-16,7.2-16,16c0,8.8,7.2,16,16,16c8.8,0,16-7.2,16-16C121,8.2,113.8,1,105,1z M101.4,25h-3.1V15h3.1V25z M99.8,13.6c-1,0-1.8-0.8-1.8-1.8c0-1,0.8-1.8,1.8-1.8c1,0,1.8,0.8,1.8,1.8C101.6,12.8,100.8,13.6,99.8,13.6z M113,25h-3.1v-4.9 c0-1.2,0-2.7-1.6-2.7c-1.6,0-1.9,1.3-1.9,2.6v5h-3.1V15h3v1.4h0c0.4-0.8,1.4-1.6,2.9-1.6c3.1,0,3.7,2.1,3.7,4.8V25z"/> </g> </g> </g> </g> </svg> </a> </li> </ul> <p><span style="font-weight: 400">Andreina Mandelli è docente di marketing e comunicazione presso SDA Bocconi di Milano, SDA Bocconi Asia Center a Mumbai e professore a contratto nel dipartimento di management dell’università Bocconi.<br /> È inoltre adjunct professor presso l’università della Svizzera Italiana.</span>Dopo aver lanciato in SDA Bocconi il primo osservatorio sul fenomeno Internet in Italia, è stata co-fondatrice di due network di ricerca internazionali sullo stesso fenomeno, in collaborazione con la Anderson School of Management di UCLA e USC Los Angeles. E’ attualmente Program Director di Digital Communication e di Big Data e Artificial Intelligence Marketing in SDA Bocconi.<br /> <span style="font-weight: 400">Ha conseguito il PhD in Communication alla Indiana University, Bloomington (USA) e un MBA (high honors) presso l’Università Bocconi dopo gli studi di bachelor.</span><br /> <span style="font-weight: 400">È autrice di 11 libri sui temi dell’innovazione digitale e di numerosi articoli apparsi in Italia e all’estero sullo stesso argomento. Per Egea ha pubblicato <em>Big Data Marketing</em> e <em>Intelligenza artificiale e marketing.</em></span></p> <p> </p> </div> </div> <div class="content-bg effects-enabled"> <span class="trianglebg triangle-mosaic"></span> <figure style="background-image: url('https://www.cervednext.com/wp-content/uploads/2019/05/andreina_mandelli_cv.jpg');"></figure> </div> </div> </div><div class="speech-list"> <div class="container-page "> <div class="context"> <h4 class="title3 text-center">Parlerà di:</h4> <a href="https://www.cervednext.com/2019/cosa-fare-e-cosa-non-fare-con-i-dati-per-dare-ai-clienti-unesperienza-sorprendente/" class="speech-link"> <div class="speech"> <h2>Cosa fare – e cosa non fare – con i dati per dare ai clienti un’esperienza sorprendente</h2> <p class="edition"></p> <p>Moderatore: Simone Lovati, Director, Cerved ON_ Marketing Services Scarica la presentazione Guarda il video</p> <p style="font-size:13px; margin-top: 10px">Percorso: <span class="topic">' Marketing Transformation </span></p> </div> </a> </div> </div> </div></article> </section> </main> <footer id="colophon" class="site-footer"> <div class="pre-foo"> <div class="pre-foo-servizi"> </div> <div class="pre-foo-page"> </div> </div> <div class="ist-foo"> <div class="ist-foo-text"> <div class="textwidget"><p>© 2019 Cerved Group S.p.A. – Via dell’Unione Europea n. 6/A-6/B – 20097 San Donato Milanese (MI) – REA 2035639 <br> Cap. Soc. € 50.521.142 – P.I. IT08587760961 – Azienda con sistema qualità certificato da DNV – UNI EN ISO 9001:2015 e Sistema di Gestione della Sicurezza delle Informazioni certificato da Certiquality – UNI CEI EN ISO/IEC 27001:2017</p></div> <nav> <div class="menu-istituzionale-container"><ul id="Footer-Menu" class="menu"><li id="menu-item-645" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-645"><a href="https://policies.cerved.com">Privacy & Cookie Policies</a></li> <li id="menu-item-775" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-775"><a href="https://www.cerved.com/sites/default/files/externalmedia/SMP/smp-cerved-esterna-ita.pdf">Social Media Policy</a></li> </ul></div> </nav> </div> <div class="ist-foo-social"> <div class="menu-social-container"> <ul id="menu-social" class="menu"> <li class="ico-facebook"> <a target="_blank" href="https://www.facebook.com/cervedgroup/">Facebook</a> </li> <li class="ico-twitter"> <a target="_blank" href="https://twitter.com/CervedCom">Twitter</a> </li> <li class="ico-linkedin"> <a target="_blank" href="https://www.linkedin.com/company/cerved-group-spa">LinkedIn</a> </li> </ul> </div> </div> </div> <!-- MODALE --> <!-- SVG Path --> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-hero" clipPathUnits="objectBoundingBox" > <polygon points="0 0.98, 0.20 0.02, 1 0.48" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-flip" clipPathUnits="objectBoundingBox" > <polygon points="0.56 1, 0 0.24, 1 0.1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-vert" clipPathUnits="objectBoundingBox" > <polygon points="0.48 1, 0 0, 1 0.16" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-prod" clipPathUnits="objectBoundingBox" > <polygon points="0 0.5, 0 0, 1 0, 0.9 1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-banner" clipPathUnits="objectBoundingBox" > <polygon points="0 1, 0 0.24, 1 0, 1 1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-bannertext" clipPathUnits="objectBoundingBox" > <polygon points="0.02 0.98, 0 0, 0.98 0.04, 1 0.88" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventititle" clipPathUnits="objectBoundingBox" > <polygon points="0.20 0, 1 0.5, 1 1, 0 1, 0 0.25" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventititle-small" clipPathUnits="objectBoundingBox" > <polygon points="0.15 0, 1 0.3, 1 1, 0 1, 0 0.2" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventititle-medium" clipPathUnits="objectBoundingBox" > <polygon points="0.5 1, 0 0, 1 0" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventireverse" clipPathUnits="objectBoundingBox" > <polygon points="0 0.10, 0 1, 0.90 1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventiimg" clipPathUnits="objectBoundingBox" > <polygon points="0.5 0, 1 0, 0.85 1, 0.3 1" /> </clipPath> </defs> </svg> </footer> </div> <script type="text/javascript"> var utm_obj = { utm_urls: 'https://cervednext.scx.events/', }; </script> <!-- ngg_resource_manager_marker --><script type='text/javascript' src='https://ajax.googleapis.com/ajax/libs/jquery/3.4.0/jquery.min.js?ver=3.4.0'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-content/themes/cervedwp/js/slinky.min.js'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-content/themes/cervedwp/js/main.js?ver=1.0.0'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-content/themes/cervedwp/js/utm_injection.min.js?ver=1.0.0'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-includes/js/wp-embed.min.js?ver=5.2.4'></script> </body> </html>