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class="breadcrumb_separator">›</span> <span rel="v:child" typeof="v:Breadcrumb"> <a href="/speaker/" rel="v:url" property="v:title">speaker</a> <span class="breadcrumb_separator">›</span> </span> <span rel="v:child" typeof="v:Breadcrumb"> <span class="breadcrumb_last"> Andreina Mandelli </span> </span> </span> </span> </div> </div> </div><article id="post-2450" class="post-2450 speaker type-speaker status-publish hentry"> <div class="content_line--with-image content_line speaker"> <div class="container"> <div class="context"> <div class="text"> <h1 class="title2">Andreina Mandelli</h1> <span class="job-title">PhD | Program Director Digital Communication, SDA Bocconi </span> <ul class="social"> <li> <a target="_blank" href="https://www.linkedin.com/in/andreinamandelli/" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.1.0, SVG Export Plug-In . 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E’ attualmente Program Director di Digital Communication e di Big Data e Artificial Intelligence Marketing in SDA Bocconi.<br /> <span style="font-weight: 400">Ha conseguito il PhD in Communication alla Indiana University, Bloomington (USA) e un MBA (high honors) presso l’Università Bocconi dopo gli studi di bachelor.</span><br /> <span style="font-weight: 400">È autrice di 11 libri sui temi dell’innovazione digitale e di numerosi articoli apparsi in Italia e all’estero sullo stesso argomento. Per Egea ha pubblicato <em>Big Data Marketing</em> e <em>Intelligenza artificiale e marketing.</em></span></p> <p> </p> </div> </div> <div class="content-bg effects-enabled"> <span class="trianglebg triangle-mosaic"></span> <figure style="background-image: url('https://www.cervednext.com/wp-content/uploads/2019/05/andreina_mandelli_cv.jpg');"></figure> </div> </div> </div><div class="speech-list"> <div class="container-page "> <div class="context"> <h4 class="title3 text-center">Parlerà di:</h4> <a href="https://www.cervednext.com/2019/cosa-fare-e-cosa-non-fare-con-i-dati-per-dare-ai-clienti-unesperienza-sorprendente/" class="speech-link"> <div class="speech"> <h2>Cosa fare – e cosa non fare – con i dati per dare ai clienti un’esperienza sorprendente</h2> <p class="edition"></p> <p>Moderatore: Simone Lovati, Director, Cerved ON_ Marketing Services Scarica la presentazione Guarda il video</p> <p style="font-size:13px; margin-top: 10px">Percorso: <span class="topic">' Marketing Transformation </span></p> </div> </a> </div> </div> </div></article> </section> </main> <footer id="colophon" class="site-footer"> <div class="pre-foo"> <div class="pre-foo-servizi"> </div> <div class="pre-foo-page"> </div> </div> <div class="ist-foo"> <div class="ist-foo-text"> <div class="textwidget"><p>© 2019 Cerved Group S.p.A. – Via dell’Unione Europea n. 6/A-6/B – 20097 San Donato Milanese (MI) – REA 2035639 <br> Cap. 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