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</div> </div><article id="post-2304" class="post-2304 speaker type-speaker status-publish hentry"> <div class="content_line--with-image content_line speaker"> <div class="container"> <div class="context"> <div class="text"> <h1 class="title2">Andrea Lamperti</h1> <span class="job-title">Direttore dell’Osservatorio Internet Media degli Osservatori Digital Innovation, Politecnico di Milano</span> <ul class="social"> <li> <a target="_blank" href="https://www.linkedin.com/in/andrealamperti/" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.1.0, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Livello_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 32 32" style="enable-background:new 0 0 32 32;" xml:space="preserve"> <g id="Desktop"> <g id="HP-Copy-2" transform="translate(-1174.000000, -3742.000000)"> <g id="Group-8" transform="translate(0.000000, 3468.000000)"> <g id="Page-1" transform="translate(1085.000000, 273.000000)"> <path d="M105,1c-8.8,0-16,7.2-16,16c0,8.8,7.2,16,16,16c8.8,0,16-7.2,16-16C121,8.2,113.8,1,105,1z M101.4,25h-3.1V15h3.1V25z M99.8,13.6c-1,0-1.8-0.8-1.8-1.8c0-1,0.8-1.8,1.8-1.8c1,0,1.8,0.8,1.8,1.8C101.6,12.8,100.8,13.6,99.8,13.6z M113,25h-3.1v-4.9 c0-1.2,0-2.7-1.6-2.7c-1.6,0-1.9,1.3-1.9,2.6v5h-3.1V15h3v1.4h0c0.4-0.8,1.4-1.6,2.9-1.6c3.1,0,3.7,2.1,3.7,4.8V25z"/> </g> </g> </g> </g> </svg> </a> </li> </ul> <p><span style="font-weight: 400">Attualmente Direttore dell’Osservatorio Internet Media degli Osservatori Digital Innovation del Politecnico di Milano, da quasi 10 anni Andrea Lamperti si occupa di ricerca in ambito digitale all’interno della School of Management del Politecnico di Milano, con particolare focus su Internet Advertising, contenuti digitali e business model delle Media Company. Collabora inoltre su diverse attività di tutoring per startup, iniziative di marketing, lezioni accademiche e interventi in eventi pubblici sul mondo del digitale.</span></p> <p> </p> <p> </p> </div> </div> <div class="content-bg effects-enabled"> <span class="trianglebg triangle-mosaic"></span> <figure style="background-image: url('https://www.cervednext.com/wp-content/uploads/2019/05/Andrea_Lamperti_new-800x800.jpg');"></figure> </div> </div> </div><div class="speech-list"> <div class="container-page "> <div class="context"> <h4 class="title3 text-center">Parlerà di:</h4> <a href="https://www.cervednext.com/2019/media-dati-e-trasparenza/" class="speech-link"> <div class="speech"> <h2>Media, dati e trasparenza</h2> <p class="edition"></p> <p>L’intervento, partendo da alcuni valori del mercato dell’Internet Advertising in Italia, presenterà l’evoluzione dei Media digitali, del Programmatic Advertising e dell’uso dei dati da parte delle aziende. In particolare, verranno tratteggiate alcune caratteristiche del “mercato del dato” e dei Data provider operanti nel nostro Paese. Quali sono le prossime frontiere degli investimenti pubblicitari online? Sicuramente la sempre maggiore richiesta di…</p> <p style="font-size:13px; margin-top: 10px">Percorso: <span class="topic">' Marketing Transformation </span></p> </div> </a> </div> </div> </div></article> </section> </main> <footer id="colophon" class="site-footer"> <div class="pre-foo"> <div class="pre-foo-servizi"> </div> <div class="pre-foo-page"> </div> </div> <div class="ist-foo"> <div class="ist-foo-text"> <div class="textwidget"><p>© 2020 Cerved Group S.p.A. – Via dell’Unione Europea n. 6/A-6/B – 20097 San Donato Milanese (MI) – REA 2035639 <br> Cap. Soc. € 50.521.142 – P.I. 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