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typeof="v:Breadcrumb"> <span class="breadcrumb_last"> Innovazione & Rivoluzione: il credito nell’era Digitale </span> </span> </span> </span> </div> </div> </div> <!-- <div class="header-sezione"> <div class="content-sezione"> <span class="back-title-border"></span> <span class="back-title"></span> <div class="content-box-sezione"> <h2 class="title2"> Speech </h2> </div> </div> </div> --> <div class="container-page speech" style="margin-top:40px;"> <div class="context"> <h1 class="title3">Innovazione & Rivoluzione: il credito nell’era Digitale</h1> <p class="speaker-list-title">Con:</p> <ul class="speaker-list"> <li><a href="https://www.cervednext.com/speaker/armando-capone/">Armando Capone</a> - <span class="job-title">Senior Business Consultant, Experian Italia</span></li> </ul> <p class="speaker-list-title">A cura di:</p> <div class="speaker-list-partner"> <img src="https://www.cervednext.com/wp-content/uploads/2019/04/logo_experian.png" alt="Experian" class="partner-logo"> </div> <p>La trasformazione digitale in atto impone un ripensamento degli attuali modelli di business che dovranno sempre più tendere verso una centralità del cliente lungo tutto il ciclo di vita della relazione. Le aziende devono quindi fronteggiare nuove sfide – legate non solo alla competizione con gli attuali player ma anche con i cosiddetti “new entrants” – che richiedono strategie e investimenti differenti rispetto al passato.<br /> Per lavorare infatti sulla customer experience, sulla fiducia e sulla soddisfazione dei clienti è necessario sfruttare appieno il potenziale di tutti i dati disponibili sia in fase di on-boarding di un nuovo cliente sia nel corso della sua relazione successiva, anticipandone bisogni e preferenze. In tale direzione l’estensione dell’utilizzo a nuove aree di business di approcci analitici basati su tecniche di machine learning e AI – ad oggi prevalentemente utilizzati nell’ambito del customer service e data management – rappresentano un fattore chiave per migliorare la capacità di anticipare i comportamenti dei consumatori e competere nella nuova arena digitale.</p> <ul class="info"> <li><span>Dove:</span> Cerved Next - Megawatt, Via Watt 15 Milano</li> <li><span>Quando: </span> 6 Giugno 2019 ore 11:45 - 12:15. - Sala AMPERE </li> <li><span>Percorso: </span><span class="topic"><a href="https://www.cervednext.com/speech_tag/credit-revolution/" rel="tag">Credit Revolution</a></span></li></span> </ul> </div> </div> </article> </section> </main> <footer id="colophon" class="site-footer"> <div class="pre-foo"> <div class="pre-foo-servizi"> </div> <div class="pre-foo-page"> </div> </div> <div class="ist-foo"> <div class="ist-foo-text"> <div class="textwidget"><p>© 2020 Cerved Group S.p.A. – Via dell’Unione Europea n. 6/A-6/B – 20097 San Donato Milanese (MI) – REA 2035639 <br> Cap. 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