/iframe> </noscript> <div id="wrap" class="site"> <header id="masthead" class="site-header"> <div class="site-header-inner"> <div class="strip"> <div class="strip__inner"> <div class="widget-top"> <p> In collaborazione con IAB e ACMI </p> </div> <div class="company"> <a title="Cerved" target="_blank" rel="nofollow" href="https://www.cerved.com">Cerved</a> </div> </div> </div> <div class="inner flex-navigation"> <div class="brand"> <a href="https://www.cervednext.com" class="" title="Cerved Next"> <img src="https://www.cervednext.com/wp-content/uploads/2019/04/Logo-next.svg" class="" alt="Cerved" itemprop="logo" /> </a> </div> <div class="menu-main-container"><ul id="mega-menu" class="menu"><li id="menu-item-4790" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4790"><a href="https://www.cervednext.com/rivivi/">Cerved Next 2019</a></li> <li id="menu-item-649" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-649"><a href="https://www.cervednext.com/2018/rivivi-cerved-next/">Cerved Next 2018</a></li> </ul></div><div class="menu-secondary-container"><ul id="secondary-menu" class="menu"><li id="menu-item-247" class="menu-cta cta-menu-registrati menu-item menu-item-type-custom menu-item-object-custom menu-item-247"><a title=" " href="http://cerved-next-2020.scx.events/">ISCRIVITI</a></li> </ul></div> <a href="" title="" class="btn-menu"> <span class="menu-icon"> <span class="menu-line menu-line-top"></span> <span class="menu-line menu-line-center"></span> <span class="menu-line menu-line-bottom"></span> </span> </a> <!-- aggiungere class="active" su un ul per selezionarlo all'init --> <nav id="mobile-menu" class="slinky-theme-cerved hidden"> <div class="containermenu-main- slinky-menu slinky-theme-cerved"> <ul id="menu-main" class="menu"> <li id="menu-item-1708" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1708"><a href="https://www.cervednext.com/evento/">Evento</a> <ul class="sub-menu"> <li id="menu-item-1710" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1710"><a href="https://www.cervednext.com/evento/future-of-business/">Future of Business</a></li> <li id="menu-item-1712" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1712"><a href="https://www.cervednext.com/evento/credit-revolution/">Credit Revolution</a></li> <li id="menu-item-1716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1716"><a href="https://www.cervednext.com/evento/marketing-transformation/">Marketing Transformation</a></li> <li id="menu-item-2212" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2212"><a href="https://www.cervednext.com/evento/cerved-academy/">Cerved Academy</a></li> <li id="menu-item-1714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1714"><a href="https://www.cervednext.com/evento/cerved-next-campus/">Cerved Next Campus</a></li> </ul> </li> <li id="menu-item-2208" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2208"><a href="https://www.cervednext.com/agenda/">Agenda</a></li> <li id="menu-item-653" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-653"><a href="https://www.cervednext.com/speaker/">Speaker</a></li> <li id="menu-item-655" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-655"><a href="https://www.cervednext.com/partner/">Partner</a></li> <li id="menu-item-657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-657"><a href="https://www.cervednext.com/informazioni-utili/">Informazioni utili</a></li> <li id="menu-item-661" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-661"><a href="https://www.cervednext.com/2018/">Cerved Next 2018</a></li> <li id="menu-item-659" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-659"><a href="http://cervednext.scx.events/">Registrati</a></li> <li id="menu-item-2210" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2210"><a href="https://www.cervednext.com/agenda/">Agenda</a></li> </ul> </div> </nav> </div> </div> </header> <main id="main" class="site-main"> <section id="primary" class="main-section"> <article id="post-1450" class="post-1450 speech type-speech status-publish hentry editions-7"> <div class="breadcrumbs breadcrumbs--wrapper"> <div class="content-box"> <div class="breadcrumbs-list"> <span xmlns:v="http://rdf.data-vocabulary.org/#"> <span typeof="v:Breadcrumb"> <a href="https://www.cervednext.com" rel="v:url" property="v:title">Home</a> <span class="breadcrumb_separator">›</span> <!-- <span rel="v:child" typeof="v:Breadcrumb"> <a href="/evento/" rel="v:url" property="v:title">EVENTO</a> <span class="breadcrumb_separator">›</span> </span> --> <span rel="v:child" typeof="v:Breadcrumb"> <span class="breadcrumb_last"> Innovazione & Rivoluzione: il credito nell’era Digitale </span> </span> </span> </span> </div> </div> </div> <!-- <div class="header-sezione"> <div class="content-sezione"> <span class="back-title-border"></span> <span class="back-title"></span> <div class="content-box-sezione"> <h2 class="title2"> Speech </h2> </div> </div> </div> --> <div class="container-page speech" style="margin-top:40px;"> <div class="context"> <h1 class="title3">Innovazione & Rivoluzione: il credito nell’era Digitale</h1> <p class="speaker-list-title">Con:</p> <ul class="speaker-list"> <li><a href="https://www.cervednext.com/speaker/armando-capone/">Armando Capone</a> - <span class="job-title">Senior Business Consultant, Experian Italia</span></li> </ul> <p class="speaker-list-title">A cura di:</p> <div class="speaker-list-partner"> <img src="https://www.cervednext.com/wp-content/uploads/2019/04/logo_experian.png" alt="Experian" class="partner-logo"> </div> <p>La trasformazione digitale in atto impone un ripensamento degli attuali modelli di business che dovranno sempre più tendere verso una centralità del cliente lungo tutto il ciclo di vita della relazione. Le aziende devono quindi fronteggiare nuove sfide – legate non solo alla competizione con gli attuali player ma anche con i cosiddetti “new entrants” – che richiedono strategie e investimenti differenti rispetto al passato.<br /> Per lavorare infatti sulla customer experience, sulla fiducia e sulla soddisfazione dei clienti è necessario sfruttare appieno il potenziale di tutti i dati disponibili sia in fase di on-boarding di un nuovo cliente sia nel corso della sua relazione successiva, anticipandone bisogni e preferenze. In tale direzione l’estensione dell’utilizzo a nuove aree di business di approcci analitici basati su tecniche di machine learning e AI – ad oggi prevalentemente utilizzati nell’ambito del customer service e data management – rappresentano un fattore chiave per migliorare la capacità di anticipare i comportamenti dei consumatori e competere nella nuova arena digitale.</p> <ul class="info"> <li><span>Dove:</span> Cerved Next - Megawatt, Via Watt 15 Milano</li> <li><span>Quando: </span> 6 Giugno 2019 ore 11:45 - 12:15. - Sala AMPERE </li> <li><span>Percorso: </span><span class="topic"><a href="https://www.cervednext.com/speech_tag/credit-revolution/" rel="tag">Credit Revolution</a></span></li></span> </ul> </div> </div> </article> </section> </main> <footer id="colophon" class="site-footer"> <div class="pre-foo"> <div class="pre-foo-servizi"> </div> <div class="pre-foo-page"> </div> </div> <div class="ist-foo"> <div class="ist-foo-text"> <div class="textwidget"><p>© 2020 Cerved Group S.p.A. – Via dell’Unione Europea n. 6/A-6/B – 20097 San Donato Milanese (MI) – REA 2035639 <br> Cap. Soc. € 50.521.142 – P.I. IT08587760961 – Azienda con sistema qualità certificato da DNV – UNI EN ISO 9001:2015 e Sistema di Gestione della Sicurezza delle Informazioni certificato da Certiquality – UNI CEI EN ISO/IEC 27001:2017</p></div> <nav> <div class="menu-istituzionale-container"><ul id="Footer-Menu" class="menu"><li id="menu-item-645" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-645"><a href="https://policies.cerved.com">Privacy & Cookie Policies</a></li> <li id="menu-item-775" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-775"><a href="https://www.cerved.com/sites/default/files/externalmedia/SMP/smp-cerved-esterna-ita.pdf">Social Media Policy</a></li> </ul></div> </nav> </div> <div class="ist-foo-social"> <div class="menu-social-container"> <ul id="menu-social" class="menu"> <li class="ico-facebook"> <a target="_blank" href="https://www.facebook.com/cervedgroup/">Facebook</a> </li> <li class="ico-twitter"> <a target="_blank" href="https://twitter.com/CervedCom">Twitter</a> </li> <li class="ico-linkedin"> <a target="_blank" href="https://www.linkedin.com/company/cerved-group-spa">LinkedIn</a> </li> </ul> </div> </div> </div> <!-- MODALE --> <!-- SVG Path --> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-hero" clipPathUnits="objectBoundingBox" > <polygon points="0 0.98, 0.20 0.02, 1 0.48" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-flip" clipPathUnits="objectBoundingBox" > <polygon points="0.56 1, 0 0.24, 1 0.1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-vert" clipPathUnits="objectBoundingBox" > <polygon points="0.48 1, 0 0, 1 0.16" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-prod" clipPathUnits="objectBoundingBox" > <polygon points="0 0.5, 0 0, 1 0, 0.9 1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-banner" clipPathUnits="objectBoundingBox" > <polygon points="0 1, 0 0.24, 1 0, 1 1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-bannertext" clipPathUnits="objectBoundingBox" > <polygon points="0.02 0.98, 0 0, 0.98 0.04, 1 0.88" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventititle" clipPathUnits="objectBoundingBox" > <polygon points="0.20 0, 1 0.5, 1 1, 0 1, 0 0.25" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventititle-small" clipPathUnits="objectBoundingBox" > <polygon points="0.15 0, 1 0.3, 1 1, 0 1, 0 0.2" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventititle-medium" clipPathUnits="objectBoundingBox" > <polygon points="0.5 1, 0 0, 1 0" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventireverse" clipPathUnits="objectBoundingBox" > <polygon points="0 0.10, 0 1, 0.90 1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventiimg" clipPathUnits="objectBoundingBox" > <polygon points="0.5 0, 1 0, 0.85 1, 0.3 1" /> </clipPath> </defs> </svg> </footer> </div> <script type="text/javascript"> var utm_obj = { utm_urls: 'https://cervednext.scx.events/', }; </script> <!-- ngg_resource_manager_marker --><script type='text/javascript' src='https://ajax.googleapis.com/ajax/libs/jquery/3.4.0/jquery.min.js?ver=3.4.0'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-content/themes/cervedwp/js/slinky.min.js'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-content/themes/cervedwp/js/main.js?ver=1.0.0'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-content/themes/cervedwp/js/utm_injection.min.js?ver=1.0.0'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-includes/js/wp-embed.min.js?ver=5.2.6'></script> </body> </html>