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href="https://www.cervednext.com" rel="v:url" property="v:title">Home</a> <span class="breadcrumb_separator">›</span> <!-- <span rel="v:child" typeof="v:Breadcrumb"> <a href="/evento/" rel="v:url" property="v:title">EVENTO</a> <span class="breadcrumb_separator">›</span> </span> --> <span rel="v:child" typeof="v:Breadcrumb"> <span class="breadcrumb_last"> Data Driven Personalization: da un marketing descrittivo ad un marketing predittivo </span> </span> </span> </span> </div> </div> </div> <!-- <div class="header-sezione"> <div class="content-sezione"> <span class="back-title-border"></span> <span class="back-title"></span> <div class="content-box-sezione"> <h2 class="title2"> Speech </h2> </div> </div> </div> --> <div class="container-page speech" style="margin-top:40px;"> <div class="context"> <h1 class="title3">Data Driven Personalization: da un marketing descrittivo ad un marketing predittivo</h1> <p class="speaker-list-title">Con:</p> <ul class="speaker-list"> <li><a href="https://www.cervednext.com/speaker/giuseppe-scarpati/">Giuseppe Mauro Scarpati</a> - <span class="job-title">Digital Account Director, Experian Italia </span></li> </ul> <p class="speaker-list-title">A cura di:</p> <div class="speaker-list-partner"> <img src="https://www.cervednext.com/wp-content/uploads/2019/04/logo_experian.png" alt="Experian" class="partner-logo"> </div> <p>L’utilizzo dei dati in ambito digital marketing è sempre più orientato, ormai, alla creazione di modelli predittivi (how can we make it appen?) piuttosto che descrittivi (what happened?).</p> <p>Questo ci permette di far risaltare l’unicità di Experian non solo per quanto riguarda la raccolta dei dati, ma anche la loro elaborazione ed utilizzo basato sul nostro expertise in ambito advanced analytics, AI e Machine Learning.</p> <p>La Data Driven Personalization spiega come sia realmente possibile sfruttare le potenzialità di Big Data Analytics, Intelligenza Artificiale, IoT e Machine Learning per trasformare i dati in informazioni utili e “azionabili” per l’azienda.<br /> <a href="https://www.cervednext.com/wp-content/uploads/2019/06/Giuseppe-Scarpati-Cerved-Next19.pdf"><strong>Scarica la presentazione</strong></a></p> <ul class="info"> <li><span>Dove:</span> Cerved Next - Megawatt, Via Watt 15 Milano</li> <li><span>Quando: </span> 6 Giugno 2019 ore 16:15 - 16:45. - Sala VOLT </li> <li><span>Percorso: </span><span class="topic"><a href="https://www.cervednext.com/speech_tag/marketing-transformation/" rel="tag">Marketing Transformation</a></span></li></span> </ul> </div> </div> </article> </section> </main> <footer id="colophon" class="site-footer"> <div class="pre-foo"> <div class="pre-foo-servizi"> </div> <div class="pre-foo-page"> </div> </div> <div class="ist-foo"> <div class="ist-foo-text"> <div class="textwidget"><p>© 2019 Cerved Group S.p.A. – Via dell’Unione Europea n. 6/A-6/B – 20097 San Donato Milanese (MI) – REA 2035639 <br> Cap. 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