/iframe> </noscript> <div id="wrap" class="site"> <header id="masthead" class="site-header"> <div class="site-header-inner"> <div class="strip"> <div class="strip__inner"> <div class="widget-top"> <p> In collaborazione con IAB e ACMI </p> </div> <div class="company"> <a title="Cerved" target="_blank" rel="nofollow" href="https://www.cerved.com">Cerved</a> </div> </div> </div> <div class="inner flex-navigation"> <div class="brand"> <a href="https://www.cervednext.com" class="" title="Cerved Next"> <img src="https://www.cervednext.com/wp-content/uploads/2019/04/Logo-next.svg" class="" alt="Cerved" itemprop="logo" /> </a> </div> <div class="menu-main-container"><ul id="mega-menu" class="menu"> <li id='menu-item-1690' class='menu-item-1690 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children'><a>Evento</a><div class='sub-menu-wrap'><div class='sub-menu-inner'><a href='https://www.cervednext.com/evento/' class='category'>Evento<span class='menu-item-description'>Scopri l’agenda, i temi e gli orari di Cerved Next 2019.</span></a> <ul class="sub-menu"> <li id="menu-item-1696" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1696"><a href="https://www.cervednext.com/evento/future-of-business/">Future of Business<span class="menu-item-description">AI, trust economy, big data, blockchain, data visualization, digital transformation impact</span></a></li> <li id="menu-item-1692" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1692"><a href="https://www.cervednext.com/evento/credit-revolution/">Credit Revolution<span class="menu-item-description">PSD2, open banking, alternative lending, fintech, gestione efficace di crediti in bonis, UTP e NPL, intelligenza artificiale applicata al credito</span></a></li> <li id="menu-item-1694" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1694"><a href="https://www.cervednext.com/evento/marketing-transformation/">Marketing Transformation<span class="menu-item-description">Customer journey transformation, programmatic advertising, SEO e CRO, web analytics, growth hacking</span></a></li> <li id="menu-item-1950" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1950"><a href="https://www.cervednext.com/evento/cerved-academy/">Cerved Academy<span class="menu-item-description">Corsi sulla gestione del credito e strategie di Marketing&sales, tenuti da professionisti del settore</span></a></li> <li id="menu-item-1698" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1698"><a href="https://www.cervednext.com/evento/cerved-next-campus/">Cerved Next Campus<span class="menu-item-description">Cerved Next Campus, l’iniziativa di Cerved Next dedicata a studenti e università</span></a></li> </ul> </div></div></li><li id="menu-item-449" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-449"><a href="https://www.cervednext.com/speaker/">Speaker</a></li> <li id="menu-item-307" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-307"><a href="https://www.cervednext.com/partner/">Partner</a></li> <li id="menu-item-649" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-649"><a href="/2018/">Cerved Next 2018</a></li> </ul></div><div class="menu-secondary-container"><ul id="secondary-menu" class="menu"><li id="menu-item-247" class="menu-cta cta-menu-registrati menu-item menu-item-type-custom menu-item-object-custom menu-item-247"><a title=" " href="https://www.cervednext.com/rivivi/">Rivivi l’evento</a></li> </ul></div> <a href="" title="" class="btn-menu"> <span class="menu-icon"> <span class="menu-line menu-line-top"></span> <span class="menu-line menu-line-center"></span> <span class="menu-line menu-line-bottom"></span> </span> </a> <!-- aggiungere class="active" su un ul per selezionarlo all'init --> <nav id="mobile-menu" class="slinky-theme-cerved hidden"> <div class="containermenu-main- slinky-menu slinky-theme-cerved"> <ul id="menu-main" class="menu"> <li id="menu-item-1708" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1708"><a href="https://www.cervednext.com/evento/">Evento</a> <ul class="sub-menu"> <li id="menu-item-1710" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1710"><a href="https://www.cervednext.com/evento/future-of-business/">Future of Business</a></li> <li id="menu-item-1712" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1712"><a href="https://www.cervednext.com/evento/credit-revolution/">Credit Revolution</a></li> <li id="menu-item-1716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1716"><a href="https://www.cervednext.com/evento/marketing-transformation/">Marketing Transformation</a></li> <li id="menu-item-2212" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2212"><a href="https://www.cervednext.com/evento/cerved-academy/">Cerved Academy</a></li> <li id="menu-item-1714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1714"><a href="https://www.cervednext.com/evento/cerved-next-campus/">Cerved Next Campus</a></li> </ul> </li> <li id="menu-item-2208" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2208"><a href="https://www.cervednext.com/agenda/">Agenda</a></li> <li id="menu-item-653" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-653"><a href="https://www.cervednext.com/speaker/">Speaker</a></li> <li id="menu-item-655" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-655"><a href="https://www.cervednext.com/partner/">Partner</a></li> <li id="menu-item-657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-657"><a href="https://www.cervednext.com/informazioni-utili/">Informazioni utili</a></li> <li id="menu-item-661" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-661"><a href="https://www.cervednext.com/2018/">Cerved Next 2018</a></li> <li id="menu-item-659" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-659"><a href="http://cervednext.scx.events/">Registrati</a></li> <li id="menu-item-2210" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2210"><a href="https://www.cervednext.com/agenda/">Agenda</a></li> </ul> </div> </nav> </div> </div> </header> <main id="main" class="site-main"> <section id="primary" class="main-section"> <article id="post-1434" class="post-1434 speech type-speech status-publish hentry editions-7"> <div class="breadcrumbs breadcrumbs--wrapper"> <div class="content-box"> <div class="breadcrumbs-list"> <span xmlns:v="http://rdf.data-vocabulary.org/#"> <span typeof="v:Breadcrumb"> <a href="https://www.cervednext.com" rel="v:url" property="v:title">Home</a> <span class="breadcrumb_separator">›</span> <!-- <span rel="v:child" typeof="v:Breadcrumb"> <a href="/evento/" rel="v:url" property="v:title">EVENTO</a> <span class="breadcrumb_separator">›</span> </span> --> <span rel="v:child" typeof="v:Breadcrumb"> <span class="breadcrumb_last"> Data Driven Personalization: da un marketing descrittivo ad un marketing predittivo </span> </span> </span> </span> </div> </div> </div> <!-- <div class="header-sezione"> <div class="content-sezione"> <span class="back-title-border"></span> <span class="back-title"></span> <div class="content-box-sezione"> <h2 class="title2"> Speech </h2> </div> </div> </div> --> <div class="container-page speech" style="margin-top:40px;"> <div class="context"> <h1 class="title3">Data Driven Personalization: da un marketing descrittivo ad un marketing predittivo</h1> <p class="speaker-list-title">Con:</p> <ul class="speaker-list"> <li><a href="https://www.cervednext.com/speaker/giuseppe-scarpati/">Giuseppe Mauro Scarpati</a> - <span class="job-title">Digital Account Director, Experian Italia </span></li> </ul> <p class="speaker-list-title">A cura di:</p> <div class="speaker-list-partner"> <img src="https://www.cervednext.com/wp-content/uploads/2019/04/logo_experian.png" alt="Experian" class="partner-logo"> </div> <p>L’utilizzo dei dati in ambito digital marketing è sempre più orientato, ormai, alla creazione di modelli predittivi (how can we make it appen?) piuttosto che descrittivi (what happened?).</p> <p>Questo ci permette di far risaltare l’unicità di Experian non solo per quanto riguarda la raccolta dei dati, ma anche la loro elaborazione ed utilizzo basato sul nostro expertise in ambito advanced analytics, AI e Machine Learning.</p> <p>La Data Driven Personalization spiega come sia realmente possibile sfruttare le potenzialità di Big Data Analytics, Intelligenza Artificiale, IoT e Machine Learning per trasformare i dati in informazioni utili e “azionabili” per l’azienda.<br /> <a href="https://www.cervednext.com/wp-content/uploads/2019/06/Giuseppe-Scarpati-Cerved-Next19.pdf"><strong>Scarica la presentazione</strong></a></p> <ul class="info"> <li><span>Dove:</span> Cerved Next - Megawatt, Via Watt 15 Milano</li> <li><span>Quando: </span> 6 Giugno 2019 ore 16:15 - 16:45. - Sala VOLT </li> <li><span>Percorso: </span><span class="topic"><a href="https://www.cervednext.com/speech_tag/marketing-transformation/" rel="tag">Marketing Transformation</a></span></li></span> </ul> </div> </div> </article> </section> </main> <footer id="colophon" class="site-footer"> <div class="pre-foo"> <div class="pre-foo-servizi"> </div> <div class="pre-foo-page"> </div> </div> <div class="ist-foo"> <div class="ist-foo-text"> <div class="textwidget"><p>© 2019 Cerved Group S.p.A. – Via dell’Unione Europea n. 6/A-6/B – 20097 San Donato Milanese (MI) – REA 2035639 <br> Cap. Soc. € 50.521.142 – P.I. IT08587760961 – Azienda con sistema qualità certificato da DNV – UNI EN ISO 9001:2015 e Sistema di Gestione della Sicurezza delle Informazioni certificato da Certiquality – UNI CEI EN ISO/IEC 27001:2017</p></div> <nav> <div class="menu-istituzionale-container"><ul id="Footer-Menu" class="menu"><li id="menu-item-645" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-645"><a href="https://policies.cerved.com">Privacy & Cookie Policies</a></li> <li id="menu-item-775" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-775"><a href="https://www.cerved.com/sites/default/files/externalmedia/SMP/smp-cerved-esterna-ita.pdf">Social Media Policy</a></li> </ul></div> </nav> </div> <div class="ist-foo-social"> <div class="menu-social-container"> <ul id="menu-social" class="menu"> <li class="ico-facebook"> <a target="_blank" href="https://www.facebook.com/cervedgroup/">Facebook</a> </li> <li class="ico-twitter"> <a target="_blank" href="https://twitter.com/CervedCom">Twitter</a> </li> <li class="ico-linkedin"> <a target="_blank" href="https://www.linkedin.com/company/cerved-group-spa">LinkedIn</a> </li> </ul> </div> </div> </div> <!-- MODALE --> <!-- SVG Path --> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-hero" clipPathUnits="objectBoundingBox" > <polygon points="0 0.98, 0.20 0.02, 1 0.48" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-flip" clipPathUnits="objectBoundingBox" > <polygon points="0.56 1, 0 0.24, 1 0.1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-vert" clipPathUnits="objectBoundingBox" > <polygon points="0.48 1, 0 0, 1 0.16" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-prod" clipPathUnits="objectBoundingBox" > <polygon points="0 0.5, 0 0, 1 0, 0.9 1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-banner" clipPathUnits="objectBoundingBox" > <polygon points="0 1, 0 0.24, 1 0, 1 1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-bannertext" clipPathUnits="objectBoundingBox" > <polygon points="0.02 0.98, 0 0, 0.98 0.04, 1 0.88" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventititle" clipPathUnits="objectBoundingBox" > <polygon points="0.20 0, 1 0.5, 1 1, 0 1, 0 0.25" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventititle-small" clipPathUnits="objectBoundingBox" > <polygon points="0.15 0, 1 0.3, 1 1, 0 1, 0 0.2" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventititle-medium" clipPathUnits="objectBoundingBox" > <polygon points="0.5 1, 0 0, 1 0" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventireverse" clipPathUnits="objectBoundingBox" > <polygon points="0 0.10, 0 1, 0.90 1" /> </clipPath> </defs> </svg> <svg class="clip-svg"> <defs> <clipPath id="clip-poly-eventiimg" clipPathUnits="objectBoundingBox" > <polygon points="0.5 0, 1 0, 0.85 1, 0.3 1" /> </clipPath> </defs> </svg> </footer> </div> <script type="text/javascript"> var utm_obj = { utm_urls: 'https://cervednext.scx.events/', }; </script> <!-- ngg_resource_manager_marker --><script type='text/javascript' src='https://ajax.googleapis.com/ajax/libs/jquery/3.4.0/jquery.min.js?ver=3.4.0'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-content/themes/cervedwp/js/slinky.min.js'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-content/themes/cervedwp/js/main.js?ver=1.0.0'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-content/themes/cervedwp/js/utm_injection.min.js?ver=1.0.0'></script> <script type='text/javascript' src='https://www.cervednext.com/wp-includes/js/wp-embed.min.js?ver=5.2.5'></script> </body> </html>